Lottery Sales Rep - Deming/Las Cruces

Company: Scientific Games
Location: Las Cruces
Posted on: April 1, 2026

Job Description:

Scientific Games: Scientific Games is the global leader in lottery games, sports betting and technology, and the partner of choice for government lotteries. From cutting-edge backend systems to exciting entertainment experiences and trailblazing retail and digital solutions, we elevate play every day. We push game designs to the next level and are pioneers in data analytics and iLottery. Built on a foundation of trusted partnerships, Scientific Games combines relentless innovation, legendary performance, and unwavering security to responsibly propel the global lottery industry ever forward. Position Summary A Scientific Games Sales Account Manager (SAM) is responsible for representing the New Mexico Lottery and Scientific Games daily in retailer locations throughout the state. Their primary responsibilities include recruiting new lottery retailers, executing the raise them right program at new retail locations, and supporting other routes/territories as needed. Secondary responsibilities include executing and supporting lottery promotions as requested. The position requires the ability to work with minimal daily supervision as well as work independently. Sales Accountable to drive new retailers to achieve optimal sales targets Conduct business review presentations with key decision makers at the manager and Divisional manager level Establish and maintain rapport with decision makers at each retailer Analyze and utilize data daily to influence retail decision makers on their Lottery needs Promote New Mexico Lottery products upon each retailer visit Create retailer action plans to increase incremental sales at key retailers Grow the New Mexico Lottery Instant game portfolio by increasing Bin count utilizing sales performance data Educate retailers and lottery players on all instant and draw games provided by the lottery Support open territories or routes as assigned Participate and engage in all Scientific Games and New Mexico Lottery sales meetings Merchandising Conduct promotions at the retailer level, interreacting with the retailer and lottery consumer/players Ensure proper inventory levels are maintained for every retailer within the designated route territory Provide each retailer with updated Point of Sale material upon each sales call Ensure all products are in stock and ready to be sold Achieve and maintain the best placement for all Lottery games and Point of Sale material in each retail establishment Ensure the proper placement of each Instant game to maintain plan-o-gram integrity Adhere to all New Mexico Lottery policies and procedures within each retailer Maintain all proper Lottery information guides in each retailer Ensure all equipment is working correctly upon each retail sales call Document each sales call electronically Retailer Recruitment Identify potential locations which could possibly sell New Mexico lottery games Meet or exceed all quarterly recruitment targets/goals Present all Lottery products and the benefits of selling Lottery products to potential businesses Execute the entire application process with potential new customers Set up and train new Lottery Retailers Retailer Training Conduct training with retailer employees on the policies and procedures of the New Mexico Lottery Educate Lottery customers/players while working in retail locations Provide hands-on training for related retailer equipment. Adhere to Raise them Right – 30/60/90 program. General Responsibilities: Maintain the highest level of integrity and professionalism in completing all responsibilities and duties while representing both Scientific Games, and the New Mexico Lottery Adhere and uphold all policies set forth by Scientific Games and the Lottery Maintain a safe work environment and clean driving record Perform annual training requirements All other duties as assigned Qualifications Qualifications / Skills / Knowledge Required Valid Driver’s License and clean driving record (to be maintained) Excellent written and verbal communication skills with a strong attention to detail Experience with Microsoft Word, Excel, PowerPoint Ability to remain tactful and diplomatic in difficult situations Ability to train others on products and promotions Ability to quickly troubleshoot both mechanical and system issues Positive and self-motivated attitude Ability to work individually and with others as a team Desired Bachelor’s Degree in Sales or related field or equivalent experience of 2 years minimum is preferred Experience with the Lottery operation/industry is preferred Years of Related Experience Years of experience 2 to 5 years Physical Requirements The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job, the employee is regularly required to sit, stand, walk, bend, use hands, operate a computer, and have specific vision abilities to include close and distance vision, and ability to adjust focus working with computer and business equipment. Work Conditions Scientific Games, LLC and its affiliates (collectively, “SG”) are engaged in highly regulated gaming and lottery businesses. As a result, certain SG employees may, among other things, be required to obtain a gaming or other license(s), undergo background investigations or security checks, or meet certain standards dictated by law, regulation or contracts. In order to ensure SG complies with its regulatory and contractual commitments, as a condition to hiring and continuing to employ its employees, SG requires all of its employees to meet those requirements that are necessary to fulfill their individual roles. As a prerequisite to employment with SG (to the extent permitted by law), you shall be asked to consent to SG conducting a due diligence/background investigation on you. This job description should not be interpreted as all-inclusive; it is intended to identify major responsibilities and requirements of the job. The employee in this position may be requested to perform other job-related tasks and responsibilities than those stated above. SG is an Equal Opportunity Employer and does not discriminate against applicants due to race, color, sex, age, national origin, religion, sexual orientation, gender identity, status as a veteran, and basis of disability or any other federal, state or local protected class. If you’d like more information about your equal employment opportunity rights as an applicant under the law, please click here for EEOC Poster .

Keywords: Scientific Games, El Paso , Lottery Sales Rep - Deming/Las Cruces, Sales , Las Cruces, Texas