Market Research Analyst

Company: J.B. Hunt Transport Services, Inc.
Location: El Paso
Posted on: August 6, 2022

Job Description:

JOB SUMMARY:Under general supervision, the position is responsible for researching and qualifying potential customer leads for the Dedicated Contract Services (DCS) sales force. Analyzes transportation requirements and supply chain needs of prospective customers to determine a fit for the division's business model. Works closely with the DCS sales team to help determine areas of focus and customer needsKEY RESPONSIBILITIES:

• Conduct lead prospecting and qualification activities through the use of web-based tools, customer contact lists including outreach and verification, research and other outreach methods (e.g., telephone contact).
• Actively maintain customer information within the Market Research Center, and works within the CRM to test the process, manage internal processes, address issues, etc.
• Assist the Market Development Manager and Business Development Executive in determining the market area needs for their assigned region, ensuring an adequate number of sales leads and setting appointments with prospective customers.
• Analyze competitive landscape for their region and provide analysis to the sales force to support pursuit efforts.
• Support the response to RFPs and RFIs, as needed.
• Provide other sales and marketing support as needed, such as developing sales collateral, marketing campaigns, email blasts, measuring campaign effectiveness, customer presentations, etc.
• Provide management guidance and supporting more complex needs, coaching and mentoring to team members, as needed, including other personnel actions (e.g., performance evaluations, hiring).MINIMUM QUALIFICATIONS:
  • Bachelor's Degree or 5+ years experience in sales, marketing, or similar..PREFERRED QUALIFICATIONS:
    • Bachelor's Degree with 2-3 years of experience
    • Ability to quickly learn a new software system
    • Proficient time-management skills
    • Self-motivated
    • Ability to multitask
    • Basic deductive reasoning skills
    • Experience in using tools and techniques for collecting, collating and analyzing information on existing or potential markets in order to meet market needs
    • Ability to explore and develop potential areas of business growth for the organization
    • Ability to prepare formal recommendations for how the organization can meet the customer's needs
    • Knowledge of existing and planned markets and market-related initiatives from the perspectives of the competition, the suppliers, the customer base and the regulatory environment.EDUCATION:
      • Bachelors: Business Administration/Management (Required), Bachelors: Business Communications, Bachelors: MarketingWORK EXPERIENCE:
        • Customer Service/Account Manager, Marketing, SalesJOB OPENING ID:
          • 00466798 Market Research Analyst (Open)"This job description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications required of employees assigned to this job.To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions."J.B. Hunt Transport, Inc. is committed to basing employment decisions on the principles of equal employment opportunity without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, persons with disabilities, protected veterans or other bases by applicable law.

Keywords: J.B. Hunt Transport Services, Inc., El Paso , Market Research Analyst, Professions , El Paso, Texas