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Bilingual Marketing Content Manager

Company: Finhabits
Location: El Paso
Posted on: June 22, 2022

Job Description:

BILINGUAL MARKETING CONTENT MANAGERAt Finhabits, you'll become part of a finance company shaping a brighter financial future for Latinos in the US. We know that what we do has a direct impact on people's lives. Together with our 600,000 members, we are changing the way Latinos interact with personal finance, healthcare and home ownership. Finhabits has achieved significant growth, with ambitious plans ahead, but to continue this growth we need great talent. Our founder Carlos Garcia was honored by Goldman Sachs among the 100 most intriguing entrepreneurs at the 2020 Builders + Innovators Summit.Position DescriptionAs a Bilingual Marketing Content Manager, you will work in close collaboration with the performance marketing, design, and product teams, and serve as one of the leaders in the content and brand teams. In addition to a passion for brands, marketing and content campaigns, the ideal candidate must have a passion for helping people get smarter with their money and a willingness to do what it takes to create great work. This position requires deep experience in campaign development including consumer insights, category and channel planning, competitor analysis, team management & strategy, communication asset development in English and Spanish, brand equity, and results analysis. -Responsibilities

  • Manage, optimize existing branded content campaigns and create new for product launches
  • Manage and oversee the implementation of our content calendar - goal is to increase our asset output of videos, blogs, social media and thought leadership pieces
  • Craft consumer-relevant and purpose-driven brand messaging - as we refresh our vision and mission we also need to refresh our narrative voice
  • Lead a cross-functional team and consultants to deliver on-time and on-brand - create briefs, timelines and project management to ensure the marketing program is executed in a timely manner
  • Identify opportunities to amplify content via partners and influencers
  • Optimize content to increase SEO - prepare and interpret research and data analysis into insights and actionable recommendations
  • Work closely with Design, Product, Data, Finance, Legal, and Customer Success teams
  • Add a Latin and social media point-of-view to all our marketing activities, including content development and public relationsRequirements
    • 100% bilingual in English/Spanish is a MUST (writing, editing, proofreading, presenting, etc.)
    • Understand Latin culture (1st and 2nd gen) and translate this knowledge into ideas for social media content, and marketing and communication campaigns
    • Exceptional storytelling skills and strong curiosity about personal finance, in the U.S. and Latam
    • 5-7 years of experience, ideally with Hispanic/Latinx marketing exposure
    • Experience leading cross functional team projects: inspiring a team of creators to deliver great work, on-time
    • Flawless project management, idea generation, and clear presentation of ideas and results
    • Strong quantitative and analytical skills; not afraid of digging into data to create and validate hypothesis and prepare reports
    • Desire to create big impact in a new company with a small but in a fast-paced, highly competitive industry
    • Ability to work beyond a typical work day when needed
    • CPG, healthcare or startup experiences in marketing are welcomedFinhabits offers a comprehensive benefit program and perks that include: competitive salary and stock options based on experience, quarterly stipend to spruce up your home office, health insurance, commuter programs, paid parental leave, remote work options, flexible schedules, generous paid time off policy, virtual social events to connect with all team members, and more!Finhabits is an equal opportunity, fully independent, minority owned employer.

Keywords: Finhabits, El Paso , Bilingual Marketing Content Manager, Other , El Paso, Texas

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