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Referral Liaison

Company: Alliance Physical Therapy Partners
Location: El Paso
Posted on: January 12, 2022

Job Description:

Referral Liaison/Business Development Coordinator

Department: Border Therapy Services



The Liaison will be responsible for increasing exposure of the company within the community and increasing patient referral volume through the use of strategic relationship-based marketing practices. The coordinator works to make the clinic well known and well thought of with area physicians, past patients, employers and in the community. Through direct interaction in these areas, this position will help us achieve the ultimate goal of expanding the numbers of new patients that enter into the clinic for care. This will help us to expand on our greater purpose to help as many people as possible through physical therapy.


  • Maintaining relationships with referring physicians; surveying them on their needs and wants as it relates to outpatient physical therapy services in order to determine a correct marketing and sales path for physicians in general or a specific physician.
  • Provide physicians and their support staff with up to date information about our results with their patients and outcomes overall, make aware of our innovative programs, location and access, staff members and community outreach involvement to ensure that our company is their preferred choice for therapy services.
  • Finding new referral sources and building relationships in order to create new business and referrals.
  • Holding events in the clinic such as workshops where the physical therapists can present a topic to past patients, set up free screens post-event and/or place them back on the schedule for continuing care.
  • Staying involved with relevant professional healthcare organizations in order to build the reputation of the clinic and gain an increase in referrals.
  • Keeping promotional materials ready by coordinating requirements with team members; inventorying stock and placing orders.

    • Bachelors Degree in a related and applicable field.
    • Sales/business development experience preferred.
    • Experience working within a healthcare or physical therapy business preferred.
    • Comfortable with cold calling on physician offices.
    • Proficient organizational and time management skills.
    • Excellent written and verbal communication abilities.
    • Verifiable history of getting things done.


      Competitive pay and bonuses, benefits, 401k, employee discounts, paid holidays

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Keywords: Alliance Physical Therapy Partners, El Paso , Referral Liaison, Other , El Paso, Texas

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