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Web Marketing Analyst

Company: DATAMARK, Inc.
Location: El Paso
Posted on: January 17, 2020

Job Description:

The Web Analyst is a technical and analytical role, with experience in web technologies, HTML and Google Analytics, taking care of web publishing and messaging tasks, content performance monitoring, traffic and user experience analysis, and maximizing audience engagement. The Web Analyst must be detail-oriented, keep their finger on the pulse of the competition in the industry, trends in digital media, and understanding of data to maximize marketing results, expand our company's digital footprint, awareness, followers, subscribers, and most of all to generate qualified leads from marketing channels. The role requires a passion for data and technology, be able to perform well under deadlines and be detail-oriented and ensure our marketing efforts add value to potential customers. - Responsibilities: Tracking our digital marketing campaigns to help create data-driven improvements Monitoring web traffic and metrics to identify content performance and user engagement levels Thoroughly analyzing our web properties and providing actionable reports Generating insightful analytics to help better understand our users Understanding what channels are performing and why Consistently providing new performance findings -and insights Transforming research and statistics from different sources into insights that delivers value to the target audience in various stages of the buyer journey Analyzing online acquisition strategies and exploring new data-driven opportunities Reporting back with easy-to-understand data visualizations Maintaining our web properties as needed to achieve our marketing goals Working on various digital platforms, including content management systems, social media platforms, email marketing and automation tools, video publishing tools, etc. - Communicating insights and providing solutions that have demonstrable results Working with web developers and marketing teams to implement solutions Using content management systems to publish new content Follow industry-related news and competitors to generate new marketing ideas - Other duties as assigned Qualifications Bachelor's degree in Marketing Analytics, Computer Science, Digital Media or other related fields A minimum of 3-year experience in web analytics, data mining, research, or related fields Strong quantitative analytical skills Substantial experience with major web analytics tools, such as Google Analytics - Knowledge of Business Intelligence tools Critical thinker and problem-solving skills Strong verbal and visual communication skills to present and explain insights Excellent attention to detail and accuracy Hands-on experience with WordPress and other content management systems Good technical knowledge of HTML and other web programming languages - Experience with Marketing Automation and Email Marketing platforms Strong understanding of web and social media metrics Physical Requirements Crouching: Bending the body downward and forward by bending leg and spine. Reaching: Extending hand(s) and arm(s) in any direction. Standing: Remaining upright on the feet, particularly for sustained periods of time. Walking: Moving about on foot to accomplish tasks, particularly for long distances or moving from one work site to another. Talking: -Expressing or exchanging ideas by means of the spoken word; those activities where detailed or important spoken instructions must be conveyed to other workers accurately, loudly, or quickly. Hearing: Perceiving the nature of sounds at normal speaking levels with or without correction, and having the ability to receive detailed information through oral communication, and making fine discriminations in sound. Repetitive motions: Making substantial movements (motions) of the wrists, hands, and/or fingers. Sedentary work: Exerting up to 10 pounds of force occasionally and/or a negligible amount of force frequently or constantly to lift, carry, push, pull or otherwise move objects, including the human body. Sedentary work involves sitting most of the time. Jobs are sedentary if walking and standing are required only occasionally and all other sedentary criteria are met. The worker is required to have close visual acuity to perform an activity such as: -preparing and analyzing data and figures; transcribing; viewing a computer terminal; extensive reading; visual inspection involving small defects, small parts, and/or operation of machines (including inspection); using measurement devices; and/or assembly or fabrication of parts at distances close to the eyes. The worker is not substantially exposed to adverse environmental conditions (as in typical office or administrative work).

Keywords: DATAMARK, Inc., El Paso , Web Marketing Analyst, IT / Software / Systems , El Paso, Texas

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