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Volunteer Marketing Strategy Consultant for The Harvest Fund

Company: Taproot Foundation
Location: El Paso
Posted on: December 5, 2019

Job Description:

volunteer support through Taproot Plus. Taproot Plus is an online platform that connects nonprofits to professionals seeking strong opportunities to volunteer their talent for good. All Taproot Plus projects are vetted and once The Harvest Fund selects a volunteer applicant, Taproot Plus will provide resources and support to help make the project a success. ***************************** About_This_Project If you would like to learn more about this organization and project, please follow the apply link to schedule a preliminary call with a representative of the organization. About_This_Organization The Harvest Fund's mission is to bridge the power of global capital markets, innovative agricultural technologies, and microfinancing to rapidly boost the agricultural productivity of Zambian female farmers. It uses a unique behavioral change element in its technical assistance and instruction programs to transform its female participants into strong community leaders. Its ultimate goal is to alleviate poverty, address global food security issues, and empower women. Marketing Strategy - Digital marketing strategy and growth We are looking for a Digital Marketing Assistant to help take The Harvest Fund's social media presence to the next level. The ideal candidate for the role would either have enthusiasm for digital marketing/social or have some professional digital marketing experience. Tasks would include: (1) Analyze Instagram and Facebook hashtags to identify the most effective ones (2) Develop strategies for increasing the Facebook and Instagram audience (3) Serve as a community manager to interact with potential social media partners, followers, or audience members and (4) Learn and advise on effective use of Facebook and Instagram ads. We are a brand new social enterprise looking to get the word out there about our work and increase knowledge about the lives of Zambian women farmers. Unlike our competitors in this space, we want to use our brand and social media to drive a following as well as a donor base. We believe this could be the start of a truly unique movement in the agricultural development space. This is a great role for somebody who's willing to read and learn about the backend of social media tools and digital marketing space. We have a pretty unique Instagram account with interesting content. We also have a Facebook account though it's in need of more attention. We have several videos and other media that are ready to be promoted. Through partnerships, we have access to Facebook/Instagram ad credits and are ready to deploy them. It would be great to develop a strong following in the last 2 months of 2019 to get ready for the giving season. If not, we'd be more than happy to enter 2020 with a strong social media strategy. This project can be done remotely.

Keywords: Taproot Foundation, El Paso , Volunteer Marketing Strategy Consultant for The Harvest Fund, Advertising , El Paso, Texas

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